In St Pauls, Bristol, in the mid 1980's, anti-apartheid activists pursuaded 21 out of 23 local shops to remove South African goods from their shelves creating an "apartheid free zone" that roughly maps to the area shaded blue on the map. The idea originated from the St Pauls Community Association AGM in 1985 in response to the State of Emergency in South Africa. The aim was to put economic pressure on the South African Apartheid regime. Regular pickets were held outside Barclays Bank on Newfoundland Road, and the campaign even persuaded the new Eastville Tesco Store to adopt an apartheid-free policy. It was the first 'Apartheid Free Zone' in the Country and sparked off others in Brixton and Toxteth.